This chart, titled "Booksthatmakeyoudumb" (and others like it that appear at "booksthatmakeyoudumb dot virgil dot gr", published by "virgil at caltech dot edu"), is a good example of a chart offering a facade of knowledge.
The author himself characterises the chart(s) as a bald grab for PageRank, "I seek Google linkage-love", and that seems to offer the most intelligent avenue for meaningful discussion about this chart and web page. Several points help with the quest for hits and links:
- connection to Facebook
- appearance of "analysis" leading to novel "results"
- appeal to intellectual vanity
- appeal to college esprit de corps
- colourful diagram
- opportunity for community